It was reported back in February that iconic American whiskey brand Four Roses was on the verge of being sold by their parent company Kirin Holdings. It has now been confirmed that the deal with hundreds of millions of dollars has been finalised and the sale completed.
California-based wine and spirits company Gallo emerged as the front runner to acquire Four Roses from the Japanese drinks conglomerate in October last year.
It was rumoured that Kirin had valued the brand at US$1 billion, though this was never confirmed. In February it was revealed that Gallo had made an offer believed to be around US$775 million.
The firm already had dipped their toe into the world of American whiskey following a “strategic investment” in Horse Soldier bourbon in 2022. Other spirits in the Gallo portfolio include Amsterdam Vodka, Camarena Tequila, and RumChata Liqueur.
With the buyout now confirmed, chief commercial officer of Gallo Britt West spoke on the acquisition: “Four Roses is one of the most respected Bourbons in the world – defined by heritage and craftsmanship – and Kirin was instrumental in re-establishing the brand as a premium straight whiskey in the US.
“Gallo has more than five decades of expertise in spirits distillation, maturation, and brand building. We are committed to upholding Four Roses’ quality and building the brand as a cornerstone of our portfolio through increased consumer and trade engagement, innovation, and global expansion.”
The acquisition is something of a coup for Gallo as Four Roses arguably becomes the most high-profile brand on their roster. It is hoped that it will strengthen Gallo’s position in the European and Japanese markets and their position in the premium spirits category.
In terms of Four Roses operations, Gallo doesn't intend on changing much at their distillery in Lawrenceburg, Kentucky. The existing production team will remain in place, including master distiller Brent Elliott.
Elliott adds: “This is an incredibly exciting chapter for Four Roses and a meaningful milestone in our 138-year history…From the beginning, Gallo demonstrated deep respect and appreciation for the brand. As we join the Gallo family, we are energised by the alignment in values and the long-term vision they bring.
“With their support, we’re well-positioned to build on our momentum while staying true to the quality and character that have guided us for generations.”
