The Dalmore is set to launch their ‘reimagined’ distillery experience. Promising not be be a ‘typical’ visitor centre or whisky attraction, the new experience will be an ‘impressive and immersive expression’ of the brand.
Located on the picturesque shores of the Cromarty Firth, The Dalmore distillery centre has been not been open to the pubic as the side underwent a substantial refurbishment. Now the Whyte and Mackay-owned brand will welcome guests once again from 27th April.
The new and improved visitor experience will offer visitors a rare, behind-the-scenes look into the world of The Dalmore, highlighting the brand’s nearly two centuries of rich history and the generations of expertise and experience that go into every single drop of Dalmore. Specially designed sensory and tactile elements will enhance the storytelling aspects of the experience.
All guests will also be treated to canapés and refreshments on a arrival. Finally, guided whisky tastings will showcase drams that go beyond the brand’s core range, highlighting incredible drams from both The Dalmore’s Principle Collection and limited edition Distillery Select releases.
Where the new experience sets itself apart from your standard distillery fair is its entirely bespoke nature. Each guest is hosted privately and will receive a tour tailored to them by The Dalmore’s concierge.
Members of The Dalmore Guild will be first in line to potentially visit the updated attraction. An exclusive priority booking window will open on 26th March to all those who have joined The Guild before 25th March.
Public bookings will open on 30th March. The Dalmore have also announced that there will be opportunities for their neighbours in the surrounding community to receive complimentary tickets via ballot throughout the year.
At the time of writing, no pricing has been revealed.
For more information on the distillery’s new visitor experience and the opportunity to join The Dalmore Guild, check out The Dalmore’s website.
